The Relationship between Dimension of Consumption Value and Intention to Purchase of Green Products

• المؤلفون الرئيسيون: Maharum, Siti Munirah, Md Isa, Normalisa, Salahuddin, Norkhazzaina, Saad, Shahrin
• التنسيق: مقال
• اللغة: English
• منشور في: Globeedu Group 2017
• الموضوعات: HB Economic Theory
• الوصول للمادة أونلاين: http://repo.uum.edu.my/25278/1/IJBM%205%2010%202017%20215%20221.pdf; http://repo.uum.edu.my/25278/; http://www.internationaljournalcorner.com/index.php/theijbm/article/view/125440

The existence of green products is still new in Malaysia and most consumers still face difficulties purchasing green products when it comes to the product selection process. To date, the number of studies on green purchase intention among Malaysian consumers is still lacking. In response to this, t...