Branding Mauritius - Is it something that we need?

• Main Authors: Kasean, Hemant, Gungaphul, Mridula
• 其他作者: Mohd Sani, Mohd Azizuddin
• 格式: Conference or Workshop Item
• 语言: English
• 出版: College of Law, Government and International Studies, Universiti Utara Malaysia 2010
• 主题: DU Oceania (South Seas)
• 在线阅读: http://repo.uum.edu.my/2492/1/Hemant_Kassean_-_Branding_Mauritius.pdf; http://repo.uum.edu.my/2492/; http://icis.uum.edu.my/

There has been some debate as to whether a country can be rebranded because of the popular feeling that a country is something that has a nature and a substance other than that of a corporation. In other words, corporations change, merge, divest, reinvent and rebrand themselves but nations do not ch...