Branding Mauritius - Is it something that we need?

• Main Authors: Kasean, Hemant, Gungaphul, Mridula
• Other Authors: Mohd Sani, Mohd Azizuddin
• Format: Conference or Workshop Item
• Language: English
• Published: College of Law, Government and International Studies, Universiti Utara Malaysia 2010
• Subjects: DU Oceania (South Seas)
• Online Access: http://repo.uum.edu.my/2492/1/Hemant_Kassean_-_Branding_Mauritius.pdf; http://repo.uum.edu.my/2492/; http://icis.uum.edu.my/

There has been some debate as to whether a country can be rebranded because of the popular feeling that a country is something that has a nature and a substance other than that of a corporation. In other words, corporations change, merge, divest, reinvent and rebrand themselves but nations do not ch...