Development of a model of business intelligence and decision making on internationalization of global market of successful women entrepreneurs

• Main Authors: Md Isa, Filzah, Cheng, Wei Hin, Ahmad, Azizah, Othman, Siti Norezam, Sangaralingam, Jayaeswari
• Format: Monograph
• Language: English
• Published: Universiti Utara Malaysia 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24779/1/12356.pdf; http://repo.uum.edu.my/24779/

Woman entrepreneur’s contribution to the Malaysia economic is very significant and should never be overlooked by all parties.Therefore, this study was conducted to investigate several issues related to Malaysian women entrepreneurs’ success. Pertaining to this, the objectives of this study is to examine and gather detailed information on women entrepreneurs and how successful women entrepreneurs in Malaysia strategist their business in the global market.In addition, the study also tried to determine the roles of business intelligence on their business, and their decision making process in the internationalization of their business in foreign countries.Data collection method used in the study includes the primary data, secondary data sources and also direct observations that help to enhance the research objectives. A total of 10 women entrepreneurs (6 Malays and 4 Chinese) in the northern region Malaysia involved in this study. The research findings indicated that business intelligence is minimally used by the entrepreneurs since they are more comfortable with using conventional business systems that involves direct interaction with customers and stakeholders. In addition, their business decision making process leadership style and international market penetration strategies are almost similar for both ethnics.Their experience, issues and problems too are considered similar as well. Based on the research findings, the authors have developed a conceptual model that could be used as a basis for more entrepreneurship studies. The model is also useful a continuous learning process of how to become a successful entrepreneur in both local and international markets.Further discussions are provided in the study.