Exploring youth awareness, intention and opinion on green travel: The case of Malaysia
Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper prese...
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my.uum.repo.247272018-09-04T08:11:16Z http://repo.uum.edu.my/24727/ Exploring youth awareness, intention and opinion on green travel: The case of Malaysia Kasim, Azilah Wickens, Eugenia G Geography (General) Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper presents findings from an empirical study on youth and their tendencies to take ‘green’ actions during travel.The study was conducted in Malaysia’s northern region, September–December 2015.The analysis of quantitative data obtained from a random sample of 200 college students aged 19–30 from three universities shows no significant difference across socio demographic variables in relation to green travel engagement.Nonetheless, there is a link between youth awareness, attitude and opinion and their green travel tendencies. The paper concludes that this new insight could add to the existing knowledge on green travel and youth. Theoretical and managerial implications of the study’s findings are considered at the end of the paper. SAGE Publications 2018 Article PeerReviewed application/pdf en http://repo.uum.edu.my/24727/1/THR%200%280%29%201%E2%80%9315%202018.pdf Kasim, Azilah and Wickens, Eugenia (2018) Exploring youth awareness, intention and opinion on green travel: The case of Malaysia. Tourism and Hospitality Research. p. 146735841878144. ISSN 1467-3584 http://doi.org/10.1177/1467358418781441 doi:10.1177/1467358418781441 |
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G Geography (General) Kasim, Azilah Wickens, Eugenia Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
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Green travel is a construct that has drawn a lot of attention among researchers.The literature acknowledges the importance of green travel and its role in helping to protect the environment by encouraging practices such as travelling light and sticking to the path to avoid trampling.This paper presents findings from an empirical study on youth and their tendencies to take ‘green’ actions during travel.The study was conducted in Malaysia’s northern region, September–December 2015.The analysis of quantitative data obtained from a random sample of 200 college students aged 19–30 from three universities shows no significant difference across socio demographic variables in relation to green travel engagement.Nonetheless, there is a link between youth awareness, attitude and opinion and their green travel tendencies. The paper concludes that this new insight could add to the existing knowledge on green travel and youth. Theoretical and managerial implications of the study’s findings are considered at the end of the paper. |
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Article |
author |
Kasim, Azilah Wickens, Eugenia |
author_facet |
Kasim, Azilah Wickens, Eugenia |
author_sort |
Kasim, Azilah |
title |
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
title_short |
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
title_full |
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
title_fullStr |
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
title_full_unstemmed |
Exploring youth awareness, intention and opinion on green travel: The case of Malaysia |
title_sort |
exploring youth awareness, intention and opinion on green travel: the case of malaysia |
publisher |
SAGE Publications |
publishDate |
2018 |
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http://repo.uum.edu.my/24727/1/THR%200%280%29%201%E2%80%9315%202018.pdf http://repo.uum.edu.my/24727/ http://doi.org/10.1177/1467358418781441 |
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