Examining strategic improvisation and performance relationship in the SMEs mediating role of entrepreneurial orientation

The aim of this research is to examine the relationship between strategic improvisation and performance of small-medium enterprise (SMEs). The study also seeks to determine the mediating effect of entrepreneurial orientation on the strategic improvisation and performance relationship.Based on the th...

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Bibliographic Details
Main Authors: Mahmood, Rosli, Abu Bakar, Hatimah
Format: Conference or Workshop Item
Published: 2015
Subjects:
Online Access:http://repo.uum.edu.my/24589/
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