Relationship of Big Data Analytics Capability and Product Innovation Performance using SmartPLS 3.2.6: Hierarchical Component Modelling in PLSSEM

• Main Authors: Tan, Kar Hooi, Abu, Noor Hidayah, Abdul Rahim, Mohd Kamarul Irwan
• Format: Article
• Language: English
• Published: ExcelingTech Publishers 2018
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://repo.uum.edu.my/24446/1/IJSCM%207%201%202018%2051%2064.pdf; http://repo.uum.edu.my/24446/; http://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/1838

Partial Least Squares Structural Equation Modeling (PLS-SEM) is well-known as the second generation of multivariate statistical analysis to correlate the relationship between multiple variables namely the latent construct. Lately, the popularity using PLS-SEM is growing within the Variance-Based (VB...