Selection of Integrators in Malaysia’s local broiler industry: Prioritization of critical factors based on Growers’ perspectives

• Main Authors: Lamsali, Hendrik, Ariffin, Ahmad Shabudin
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/24357/1/ICIM%202016%20200%20207.pdf; http://repo.uum.edu.my/24357/

The Malaysian broiler industry is an integral component of the agriculture sector that generate sustainable food supplies to almost 30 million populations in the country. The industry comprises of conventional and commercial farms for which the latter is more sustainable with contract farming sche...