Planning to improvise? The role of reasoning in the strategy process: Evidence from Malaysia

Planning and improvisation are depicted as alternate decision-making orientations in the strategy process literature, executed by two parallel cognitive contexts: rational or intuitive, but can rationality and intuition be harmonized in the strategy process? Strategic managers may not have to choose...

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Main Authors: Hughes, Paul, Hodgkinson, Ian R., Arshad, Darwina, Hughes, Mathew, Leone, Vitor
格式: Article
出版: Springer US 2018
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在線閱讀:http://repo.uum.edu.my/24318/
http://doi.org/10.1007/s10490-017-9524-1
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