Planning to improvise? The role of reasoning in the strategy process: Evidence from Malaysia
Planning and improvisation are depicted as alternate decision-making orientations in the strategy process literature, executed by two parallel cognitive contexts: rational or intuitive, but can rationality and intuition be harmonized in the strategy process? Strategic managers may not have to choose...
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| Main Authors: | , , , , |
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| Format: | Article |
| Published: |
Springer US
2018
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/24318/ http://doi.org/10.1007/s10490-017-9524-1 |
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