Contemporary research in brand management

This book is about research in brand management and contemporary issues in marketing. It is designed to bring today�s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted...

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Bibliographic Details
Main Authors: Shaari, Hasnizam, Md. Salleh, Salniza
Format: Book
Published: UUM Press 2018
Subjects:
Online Access:http://repo.uum.edu.my/23972/
http://uumpress.com.my/index.php?page=shop.product_details&category_id=81&flypage=eko_fly4.tpl&product_id=538&option=com_virtuemart&Itemid=193
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