The moderating effects of personality, attitudes, leadership on market orientation and business performance of SMEs in Purwokerto Province, Indonesia
This study aimed to examine the moderating effects of personality, attitudes, leadership on the relationship between market orientation and business performance of Small and Medium Enterprises (SMEs) in Purwokerto Province, Indonesia.To test the models, Structural Equation Modelling (SEM) was used...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23737/1/CBMM%202017%20381%20388.pdf http://repo.uum.edu.my/23737/ |
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| Summary: | This study aimed to examine the moderating effects of personality, attitudes, leadership on the relationship between market orientation and business performance of Small and Medium Enterprises
(SMEs) in Purwokerto Province, Indonesia.To test the models, Structural Equation Modelling (SEM)
was used.Among the softwares used to assist the analysis in this study were AMOS 21.0, SPSS 16.0
and Microsoft Excel 2007. The sample size of this research was 150 owners/managers of Small and
Medium Enterprises (SMEs) in Purwokerto province, Indonesia.The result showed personality,
attitudes, leadership moderated the effects on the relationship between market orientation and
business performance of SMEs. |
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