Influence of green product innovation, green process innovation, green product competitive advantage on the new green product success: Evidence from SME plastic manufacturers
The growing environmental concern among consumers has triggered many firms including the small and medium enterprises (SMEs) in the plastic industry to adopt innovative strategies to meet the green requirement.It is argued that these firms can achieve competitive advantage by adapting to changing co...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/23711/1/CBMM%202017%20257%20267.pdf http://repo.uum.edu.my/23711/ |
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