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Brand community: The right crowd for crowdfunding

Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community...

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Main Authors: Shaari, Hasnizam, Md Salleh, Salniza, Siddiqui, Benazir Ahmed
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
HD28 Management. Industrial Management
Online Access:http://repo.uum.edu.my/23698/1/CBMM%202017%20179%20203.pdf
http://repo.uum.edu.my/23698/
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spelling my.uum.repo.236982019-04-08T05:00:28Z http://repo.uum.edu.my/23698/ Brand community: The right crowd for crowdfunding Shaari, Hasnizam Md Salleh, Salniza Siddiqui, Benazir Ahmed HD28 Management. Industrial Management Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community including online communities has more response for open call crowdfunding.Brand community members are relatively enthusiastic in funding altruistic way that is often pursued by many firms. Besides brand community members make surveillance for project success and often volunteer in addition to funding.This study suggests brand communities as the right crowd for crowdfunding. 2017 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/23698/1/CBMM%202017%20179%20203.pdf Shaari, Hasnizam and Md Salleh, Salniza and Siddiqui, Benazir Ahmed (2017) Brand community: The right crowd for crowdfunding. In: 4th Conference on Business Management, 29 - 30 Oktober 2017, The Gurney Resprt Hotel & Recidences Penang, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HD28 Management. Industrial Management
spellingShingle HD28 Management. Industrial Management
Shaari, Hasnizam
Md Salleh, Salniza
Siddiqui, Benazir Ahmed
Brand community: The right crowd for crowdfunding
description Recently crowdfunding has become popular among entrepreneurs, startups and non-profit organizations. Funders often seek to get something back either in form of equity or non-financial terms.Members of the same group show strong relationship for crowdfunding rather than individuals.Brand community including online communities has more response for open call crowdfunding.Brand community members are relatively enthusiastic in funding altruistic way that is often pursued by many firms. Besides brand community members make surveillance for project success and often volunteer in addition to funding.This study suggests brand communities as the right crowd for crowdfunding.
format Conference or Workshop Item
author Shaari, Hasnizam
Md Salleh, Salniza
Siddiqui, Benazir Ahmed
author_facet Shaari, Hasnizam
Md Salleh, Salniza
Siddiqui, Benazir Ahmed
author_sort Shaari, Hasnizam
title Brand community: The right crowd for crowdfunding
title_short Brand community: The right crowd for crowdfunding
title_full Brand community: The right crowd for crowdfunding
title_fullStr Brand community: The right crowd for crowdfunding
title_full_unstemmed Brand community: The right crowd for crowdfunding
title_sort brand community: the right crowd for crowdfunding
publishDate 2017
url http://repo.uum.edu.my/23698/1/CBMM%202017%20179%20203.pdf
http://repo.uum.edu.my/23698/
_version_ 1644283852664864768
score 13.154949

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