Exploring the Impact of Internal Branding on Employee Brand Citizenship Behavior

• المؤلفون الرئيسيون: Adamu, Lawi, Abd Ghani, Noor Hasmini, Abdul Rahman, Maria
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/23675/1/CBMM%202017%2024%2031.pdf; http://repo.uum.edu.my/23675/

The purpose of this study is to explore the relationship among internal branding practices and employee BCB.A self-administered questionnaire was used in obtaining data from employees of telecommunication industry.The hypotheses in the study were simultaneously tested on a sample of 254 employees ou...