MUDIM Enterprise: Finding the right strategy

• Main Authors: Ahmad Arshad, Darwina, Amran, Noor Afza, Ahmad, Halimah @ Nasibah
• Format: Conference or Workshop Item
• Language: English
• Published: 2017
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/23424/1/TC08.pdf; http://repo.uum.edu.my/23424/; http://www.imbre.uum.edu.my/index.php/gallery/15-conference-2017/149-brochure-2nd-icsc

Despite Shaarani’s efforts in positioning MUDIM as one of the successful Small and Medium Enterprises (SMEs) in Malaysia, his mind was not at peace. He visualized many business opportunities and risks involved in managing MUDIM, such as sluggish economic environment in Malaysia, turbulent market de...