The readiness for e-commerce among Malaysian entrepreneurs and the consumers acceptance

• Main Author: Mahmood, Ahmad
• Format: Conference or Workshop Item
• Language: English
• Published: 2007
• Subjects: HF Commerce
• Online Access: http://repo.uum.edu.my/2331/1/Ahmad_Mahmood.pdf; http://repo.uum.edu.my/2331/

The information revolution nowadays had rising the awareness of e-commerce adoption among companies all over the world. The style of doing business has change from traditional method into using the electronic media especially the internet. However this concept of marketing could not stand alone without active participation by consumers. Referring to this matter, this research paper is conducted to asses the readiness for e-commerce among Malaysian entrepreneurs and also consumer acceptance. There are several major challenges for entrepreneurs in Malaysia to adopt e-commerce which are also the obstacles for both entrepreneurs and consumers and these challenges will become to be research question. Previous studies have shown that the level of e-commerce adoption in Malaysia is still low. Thus, this qualitative research analyzes data from several academic journals, thesis and articles which are related to the research topic.