Evaluating Social Media

Despite the widespread adoption and popularity of social media, research on measuring the quantifiable impact of popular social media platforms remains scarce.To this end, this study attempts to investigate how the influence of social media can be assessed in quantitative terms.The main objective is...

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Bibliographic Details
Main Authors: Hassan, Shahizan, Shiratuddin, Norshuhada, Hashim, Nor Laily, Li, Feng
Format: Book Section
Published: IGI Global 2018
Subjects:
Online Access:http://repo.uum.edu.my/23278/
http://doi.org/10.4018/978-1-5225-3929-2.ch016
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