Marketing library services online: Strategies and challenges for academic libraries

• 主要作者: Agha, Syed Salim
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2004
• 主題: Z719 Libraries (General)
• 在線閱讀: http://repo.uum.edu.my/2310/1/syed_salim-pwork.pdf; http://repo.uum.edu.my/2310/

The dynamism of the higher education scene in Malaysia continues to have a catalytic effect on the Institutions of Higher Education, both public and private. The competition between and among these institutions is immense. There is an inevitable push by most institutions to reform, to improve and to...