The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia

• Main Authors: Romle, Abd Rahim, Mohd Udin, Mashitah, Abu Seman, Nurul Hamimah, Ismail Bakri, Ilman Nabil, Nordin, M Shahadat Ali, Mohd Zaya, Ummi Hidayah
• Format: Article
• Language: English
• Published: ISLAMIC WORLD Network for Environmental Science and Technology (IWNEST Publisher) 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/22493/1/IJAG%202%202%202016%2039-44.pdf; http://repo.uum.edu.my/22493/; http://www.iwnest.com/old/IJAG/2016/April/39-44.pdf

Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and...