Cover Image

The influences of brand image and brand personality on brand loyalty

Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image...

Full description

Saved in:
Bibliographic Details
Main Authors: Mabkhot, Hashed Ahmed, Md. Salleh, Salniza, Shaari, Hasnizam
Format: Conference or Workshop Item
Language:English
Published: 2014
Subjects:
HF Commerce
Online Access:http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf
http://repo.uum.edu.my/22450/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uum.repo.22450
record_format eprints
spelling my.uum.repo.224502017-06-22T03:13:18Z http://repo.uum.edu.my/22450/ The influences of brand image and brand personality on brand loyalty Mabkhot, Hashed Ahmed Md. Salleh, Salniza Shaari, Hasnizam HF Commerce Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty. 2014 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf Mabkhot, Hashed Ahmed and Md. Salleh, Salniza and Shaari, Hasnizam (2014) The influences of brand image and brand personality on brand loyalty. In: International Conference on Business Management (ICBM) 2014, 18-19 August 2014, Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia.
institution Universiti Utara Malaysia
building UUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Utara Malaysia
content_source UUM Institutionali Repository
url_provider http://repo.uum.edu.my/
language English
topic HF Commerce
spellingShingle HF Commerce
Mabkhot, Hashed Ahmed
Md. Salleh, Salniza
Shaari, Hasnizam
The influences of brand image and brand personality on brand loyalty
description Several studies in the field of branding management, customer behaviour have mentioned that there are variables related to effect customer brand loyalty such as perceived quality, brand awareness, brand equity, among others.However, few studies have attempted to consider the influence of brand image and brand personality.Even if any, they have reported conflicting findings.This paper proposes to examine the relationship between brand image and brand personality on brand loyalty.
format Conference or Workshop Item
author Mabkhot, Hashed Ahmed
Md. Salleh, Salniza
Shaari, Hasnizam
author_facet Mabkhot, Hashed Ahmed
Md. Salleh, Salniza
Shaari, Hasnizam
author_sort Mabkhot, Hashed Ahmed
title The influences of brand image and brand personality on brand loyalty
title_short The influences of brand image and brand personality on brand loyalty
title_full The influences of brand image and brand personality on brand loyalty
title_fullStr The influences of brand image and brand personality on brand loyalty
title_full_unstemmed The influences of brand image and brand personality on brand loyalty
title_sort influences of brand image and brand personality on brand loyalty
publishDate 2014
url http://repo.uum.edu.my/22450/1/ICBM%202014%20%20271%20275.pdf
http://repo.uum.edu.my/22450/
_version_ 1644283523033464832
score 13.149126

Similar Items