Applying diffusion of innovation theory and unified theory of acceptance and use of technology (UTAUT) on farmers’ use of communication technology

• Main Authors: Mahamood, Ahmad Fahmi, Mohammed, Rosli, Ahmad, Mohd Khairie, Ridzuan, Ahmad Hifzurrahman, Hamzah, Mohamad Rezal, Abdullah, Shuhairimi, Shaffril, Hayrol Azril
• Format: Article
• Language: English
• Published: Universiti Malaysia Perlis 2016
• Subjects: S Agriculture (General); T Technology (General)
• Online Access: http://repo.uum.edu.my/21966/1/JHDC%205%202016%2027-40.pdf; http://repo.uum.edu.my/21966/; https://johdec.unimap.edu.my/index.php/volume-5-2016

The study is focused on the use of communication technology in agricultural development.It is inevitable for the farmers to utilise the communication technology, which is a well known innovation, in order to get hold of various agricultural information that could help them to heighten the quality a...