The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions
This study aimed to analyse the effect of communication strategy on the relationship between strategy execution and organisational performance of universities.The proposed constructs of independent variables were organisational level of analysis (organisational size, organisational structure, organi...
Saved in:
Main Author: | |
---|---|
Format: | Article |
Published: |
Inderscience Publishers
2017
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/21959/ http://doi.org/10.1504/JGBA.2017.083412 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.repo.21959 |
---|---|
record_format |
eprints |
spelling |
my.uum.repo.219592017-05-07T01:39:19Z http://repo.uum.edu.my/21959/ The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions Siam, Mohammed R. A. HD28 Management. Industrial Management This study aimed to analyse the effect of communication strategy on the relationship between strategy execution and organisational performance of universities.The proposed constructs of independent variables were organisational level of analysis (organisational size, organisational structure, organisational culture, and reward system), and communication strategy. Specifically, the communication strategy was tested as a moderator.In other words, the effects of these three constructs were measured against organisational performance. The study was developed based on general system theory and contingency theory.The total respondents were 236 and all of them are working with the higher education institutions in Palestine. Based on SEM-PLS to analyse the data, the study found that specific strategy execution with a specific communication strategy produced better organisational performance.Finally the findings provide invaluable implication to theory and practice on execution of strategy of service based institutions like universities. Inderscience Publishers 2017 Article PeerReviewed Siam, Mohammed R. A. (2017) The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions. Journal for Global Business Advancement, 10 (2). p. 158. ISSN 1746-966X http://doi.org/10.1504/JGBA.2017.083412 doi:10.1504/JGBA.2017.083412 |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutionali Repository |
url_provider |
http://repo.uum.edu.my/ |
topic |
HD28 Management. Industrial Management |
spellingShingle |
HD28 Management. Industrial Management Siam, Mohammed R. A. The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
description |
This study aimed to analyse the effect of communication strategy on the relationship between strategy execution and organisational performance of universities.The proposed constructs of independent variables were organisational level of analysis (organisational size, organisational structure, organisational culture, and reward system), and communication strategy. Specifically, the communication strategy was tested as a moderator.In other words, the effects of these three constructs were measured against organisational performance. The study was developed based on general system theory and contingency theory.The total respondents were 236 and all of them are working with the higher education institutions in Palestine. Based on SEM-PLS to analyse the data, the study found that specific strategy execution with a specific communication strategy produced better organisational performance.Finally the findings provide invaluable implication to theory and practice on execution of strategy of service based institutions like universities. |
format |
Article |
author |
Siam, Mohammed R. A. |
author_facet |
Siam, Mohammed R. A. |
author_sort |
Siam, Mohammed R. A. |
title |
The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
title_short |
The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
title_full |
The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
title_fullStr |
The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
title_full_unstemmed |
The effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
title_sort |
effect of communication strategy on the relationship between strategy execution (organisational level) and organisational performance: a middle level managers' perspective at higher education institutions |
publisher |
Inderscience Publishers |
publishDate |
2017 |
url |
http://repo.uum.edu.my/21959/ http://doi.org/10.1504/JGBA.2017.083412 |
_version_ |
1644283385027231744 |
score |
13.2014675 |