Determinants and consequences of corporate communication management: review of the current literature and a conceptual model
This paper is a literature review which analyses the influences of managerial communication, marketing communication and organizational communication on corporate communication.In addition, this paper shows how corporate communication management influences organizational performance. The paper also...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 語言: | English |
| 出版: |
Petra Christian University
2008
|
| 主題: | |
| 在線閱讀: | http://repo.uum.edu.my/21815/1/JMP%20%203%201%20%202008%20%208-18.pdf http://repo.uum.edu.my/21815/ http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/18076 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|