A comparative study of work values between US and Malaysia marketing students

• Main Authors: Ismail, Ahmed Rageh, Johnson, Carol, Mohamad, Bahtiar, Zulkepli Hew, Jafri, Bhatti, Muhammad Awais, Hii, Linda
• Format: Article
• Language: English
• Published: Sciedu Press 2016
• Subjects: HB Economic Theory
• Online Access: http://repo.uum.edu.my/21794/1/IJBA%207%205%202016%2022%2035.pdf; http://repo.uum.edu.my/21794/; http://doi.org/10.5430/ijba.v7n5p22

This paper aims to identify the ranking of importance of work values as perceived by marketing students, and to explore the underlying dimensions of work values in the Malaysian context.It also aims to determine whether there are differences of work values between marketing students in Malaysia and...