Impacts of online banner advertisement on consumers' purchase intention: A theoretical framework

• Main Authors: Busen, Salem Mohamed S., Mustaffa, Che Su, Mohamad, Bahtiar
• 格式: Article
• 语言: English
• 出版: Lyceum of the Philippines University - Batangas 2016
• 主题: HF Commerce
• 在线阅读: http://repo.uum.edu.my/21790/1/APJEAS%203%201%202016%2075%2082.pdf; http://repo.uum.edu.my/21790/; http://apjeas.apjmr.com/wp-content/uploads/2016/02/APJEAS-2016.3.1.10.pdf

Virtual discussion between students and lecturers nowadays become easier and effective by using computer-mediated communication (CMC) tools.The issue on geographical distance is no longer a problem but there are some aspects that need attention, such as the consultation documentation, record log and...