The roles of some antecedents of broadband user behavioural intention among students in the rural areas through PLS-SEM

• Main Authors: Muraina, Ishola D., Sheik Osman, Wan Rozaini, Ahmad, Azizah
• Format: Article
• Language: English
• Published: Science Publications 2015
• Subjects: TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://repo.uum.edu.my/21731/1/AJAS%2012%2011%202015%20820.829.pdf; http://repo.uum.edu.my/21731/; http://doi.org/10.3844/ajassp.2015.820.829

The insufficient broadband enabled-services in the rural areas have been identified among the reasons that prolong the behaviour of rural dwellers on the use of low-band internet while government agencies have started initiations to increase the use of broadband in the rural area.However, previous s...