Impact of customer relationship management (CRM) on customer satisfaction and loyalty: a systematic review
In this study, we review literature on Customer Relationship Management (CRM), focusing specifically on the impact of the CRM on customer satisfaction and customer loyalty.CRM is a set of practices that organizations adopt to maintain and increase their customer base.A systematic review of empirical...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Akademia Baru
2017
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/21506/1/JARBMS%206%201%202017%2086%20107.pdf http://repo.uum.edu.my/21506/ http://www.akademiabaru.com/doc/ARBMSV6_N1_P86_107.pdf |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|