Creativity in disaster communication: #prayforpantaitimur
At the end of 2014, Malaysia was rocked by the worst floods over the past half century. The states on the east coast of peninsular Malaysia, which consists of Kelantan, Terengganu and Pahang among the worst hit compare to similar disaster in 1971. However, the disparity that existed during this mos...
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| Format: | Article |
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Faculty of Computing, Universiti Teknologi Malaysia
2016
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| Online Access: | http://repo.uum.edu.my/21392/ http://ijidm.org/wp-content/uploads/04-02-08-Creativity-in-Disaster-Communication-prayforpantaitimur.pdf |
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| Summary: | At the end of 2014, Malaysia was rocked by the worst floods over the past half century. The states on the east coast of peninsular Malaysia, which consists of Kelantan, Terengganu and Pahang among the worst hit compare to similar disaster in
1971. However, the disparity that existed during this most recent catastrophe is that it happens in the era of communication technology advancement. This scenario has impact tremendously in term of disaster communication behaviour among the public.
Thus, the question on how and what impact has the contemporary communication medium such twitter serve during disasters like floods are an interesting and significant question? Twitter hashtag #prayforpantaitimur have been analysed to answer these questions.A sum of 2711 Twitter messages during the first week of the disaster were content analysed.The analysis found that
the Twitter messages shared during the disaster is focusing on sharing of information.Current information, reaction to the victims, sharing experiences and fund raising are four categories of twitter messages that were shared during this period of time.In summary, this study provides an empirical understanding of social media used in particular the Twitter during disaster in Malaysia |
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