Usage of social media for teaching mass communication in higher institutions in Kaduna State, Nigeria

• Main Authors: Adejoke, Oshinowo Yetunde, Ismail, Awan
• Format: Article
• Language: English
• Published: Faculty of Computing, Universiti Teknologi Malaysia 2016
• Subjects: L Education (General); T Technology (General)
• Online Access: http://repo.uum.edu.my/21389/1/IJIDM%204%202%202016%2033%2039.pdf; http://repo.uum.edu.my/21389/; http://ijidm.org/wp-content/uploads/04-02-07-Usage-of-Social-Media-for-Teaching-Mass-Communication-in-Higher-Institutions-in-Kaduna-State-Nigeria.pdf

Social media has been widely adopted and used by personnel in different organizations around the world including students in higher institutions. Consequently, social media utilization helps to create flexible learning process, enables active class participation and communication. However, faculty members in some developing countries like Nigeria are yet to fully inculcate the usage of social media in the teaching of mass communication in higher institutions.Using the Unified Theory of Acceptance and Use of Technology (UTAUT), this study quantitatively examines the behavioral intentions of the faculty members of the Department of Mass Communication on the use social media in the teaching of Mass communication in Kaduna Polytechnic and Kaduna State University, Kaduna, Nigeria. 70 academics from both Kaduna state Polytechnic and Kaduna state university were surveyed using a self-administered questionnaire.The data was analyzed using SPSS and Smart-PLS.Results indicate that performance expectancy and effort expectancy are significant factors affecting behavioral intention. In this study, social influence is reported insignificant and both behavioral intention and facilitating conditions have a significant impact on usage of social media.This study concludes with the implications and recommendations for policy makers and future studies.