Consumer lifestyles and online shopping continuance intention
Purpose– The purpose of this paper is to discuss the issues involved in understanding the buying behavior of Malaysian consumers, particularly in the online shopping context in relation to their lifestyles.Design/methodology/approach– This paper provides a general review of the literature regarding...
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格式: | Article |
語言: | English |
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Emerald Group Publishing Limited
2010
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在線閱讀: | http://repo.uum.edu.my/21349/1/BSS%2011%20%204%202010%20%20227-243.pdf http://repo.uum.edu.my/21349/ http://doi.org/10.1108/17515631011063767 |
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