The effect of attitude and its decomposed, subjective norm and it decomposed on intention to use e‐money server in Indonesia

• Main Authors: Khatimah, Husnil, Halim, Fairol
• Format: Article
• Language: English
• Published: JSRAD 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/21269/1/JSRD%203%201%202016%2021%2032.pdf; http://repo.uum.edu.my/21269/; http://jsrad.org/wp-content/2016/Issue%201,%202016/3.pdf

This study investigates consumers’ intention on e-money server in Indonesia. E-money server is one of type electronic money for payment system.These are limited studies has been conducted in behavioral intention in this new context.This became a strongly gap which investigate into conceptual model of the consumers’ intention to use e-Money Server in Indonesia as micro payment transaction.Consequently, this study employs the Decomposed of Theory Planned Behavior (DTPB) by examines attitude and its decomposed (relative advantage) and subjective norm and its decomposed (family and social-cultural influence) on intention to use e-money server.The model is examined trough sampling with a total of one thousand one hundred and fifty respondents were selected using quantitative method as sources of data collection.The questionnaires were distributed using purposive sampling method in Padang, Indonesia.SmartPls 2.0 M3 is used to come out the result.Finally, this study reveal with conclusion and suggestion for future studies.