The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms

• Main Authors: Mohd Zamani, Siti Norhasmaedayu, Ashari, Hasbullah, Abdul Talib, Asmat Nizam
• 格式: Article
• 出版: 2017
• 主题: HD28 Management. Industrial Management; TS Manufactures
• 在线阅读: http://repo.uum.edu.my/21230/; https://edupediapublications.org/journals/index.php/JSMaP/article/view/6664

Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance.Although research has examined the RO and MO individually, limited research has evaluated and compared their effect on new pro...