The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms
Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance.Although research has examined the RO and MO individually, limited research has evaluated and compared their effect on new pro...
Saved in:
Main Authors: | , , |
---|---|
Format: | Article |
Published: |
2017
|
Subjects: | |
Online Access: | http://repo.uum.edu.my/21230/ https://edupediapublications.org/journals/index.php/JSMaP/article/view/6664 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uum.repo.21230 |
---|---|
record_format |
eprints |
spelling |
my.uum.repo.212302017-03-01T07:25:46Z http://repo.uum.edu.my/21230/ The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms Mohd Zamani, Siti Norhasmaedayu Ashari, Hasbullah Abdul Talib, Asmat Nizam HD28 Management. Industrial Management TS Manufactures Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance.Although research has examined the RO and MO individually, limited research has evaluated and compared their effect on new product success in one study.Furthermore, only a few have matched the fit between both strategies and tests their effect on firm performance and none of them so far has study the role of external environment factors on the relationship between the fit of both strategies towards NPD performance.The purpose of this paper is to develop a conceptual framework of the impact of strategic fit towards NPD performance.The objective of the study is to determine the effect of strategic fit between RO and MO towards new product development performance.Specifically, it aims to evaluate whether single strategy or the fit between both strategies will have the greater impact on new product development performance. More importantly, the research will investigate the role of external environmental variables (i.e., market turbulence and technological turbulence) on the relationship between two strategic orientations and performance.In this paper, the researchers conducted a desk research by reviewing the literature to understand the impact of resource orientation, market orientation and environmental factors towards NPD performance. The practitioners and academicians will find this framework beneficial in their own, various scope as this study provide a clear guideline on how the variables interact with each other. 2017-01 Article PeerReviewed Mohd Zamani, Siti Norhasmaedayu and Ashari, Hasbullah and Abdul Talib, Asmat Nizam (2017) The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms. Journal for Studies in Management and Planning (JSMaP), 3 (1). pp. 87-101. ISSN 2395-0463 https://edupediapublications.org/journals/index.php/JSMaP/article/view/6664 |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutionali Repository |
url_provider |
http://repo.uum.edu.my/ |
topic |
HD28 Management. Industrial Management TS Manufactures |
spellingShingle |
HD28 Management. Industrial Management TS Manufactures Mohd Zamani, Siti Norhasmaedayu Ashari, Hasbullah Abdul Talib, Asmat Nizam The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
description |
Resource orientation (RO) and market orientation (MO) are two important strategic orientations that have significant impact towards new product development (NPD) performance.Although research has examined the RO and MO individually, limited research has evaluated and compared their effect on new product success in one study.Furthermore, only a few have matched the fit between both strategies and tests their effect on firm performance and none of them so far has study the role of external environment factors on the relationship between the fit of both strategies towards NPD performance.The purpose of this paper is to develop a conceptual framework of the impact of strategic fit towards NPD performance.The objective of the study is to determine the effect of strategic fit between RO and MO towards new product development performance.Specifically, it aims to evaluate whether single strategy or the fit between both strategies will have the greater impact on new product development performance. More importantly, the research will investigate the role of external environmental variables (i.e., market turbulence and technological turbulence) on the relationship between two strategic orientations and performance.In this paper, the researchers conducted a desk research by reviewing the literature to understand the impact of resource orientation, market orientation and environmental factors towards NPD performance. The practitioners and academicians will find this framework beneficial in their own, various scope as this study provide a clear guideline on how the variables interact with each other. |
format |
Article |
author |
Mohd Zamani, Siti Norhasmaedayu Ashari, Hasbullah Abdul Talib, Asmat Nizam |
author_facet |
Mohd Zamani, Siti Norhasmaedayu Ashari, Hasbullah Abdul Talib, Asmat Nizam |
author_sort |
Mohd Zamani, Siti Norhasmaedayu |
title |
The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
title_short |
The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
title_full |
The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
title_fullStr |
The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
title_full_unstemmed |
The strategic fit of multiple strategic orientations and new product development performance in Malaysian manufacturing firms |
title_sort |
strategic fit of multiple strategic orientations and new product development performance in malaysian manufacturing firms |
publishDate |
2017 |
url |
http://repo.uum.edu.my/21230/ https://edupediapublications.org/journals/index.php/JSMaP/article/view/6664 |
_version_ |
1644283178387505152 |
score |
13.149126 |