The myth of white skin: a postcolonial review of cosmetics ads in Indonesia

Cosmetics industry created the beauty myth for women through advertising.A cosmetic ad in Indonesia has spread a new concept of white skin: East Asia beauty myth.The white concept of Asia white skin basically derived from colonial legacy.The purpose of the research was analyzing the beauty myth in I...

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Bibliographic Details
Main Author: Wulan, Roro Retno
Format: Conference or Workshop Item
Language:English
Published: 2017
Subjects:
Online Access:http://repo.uum.edu.my/20934/1/shsconf_icome2017%201%204ii.pdf
http://repo.uum.edu.my/20934/
http://doi.org/10.1051/shsconf/20173300048
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