Exploring the construction of ‘national unity’ in Malaysia: framing analysis of texts and audiences
This paper examines the construction of ‘national unity’ within the culturally diverse society of Malaysia.It does so through a framing analysis of 102 recent Malaysian government advertisements. Audience responses, based on a series of focus group interviews, were also analysed. Although the power...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20894/1/shsconf_icome2017%201%207iv.pdf http://repo.uum.edu.my/20894/ http://doi.org/10.1051/shsconf/20173300011 |
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