The mediating influence of nation brand image in the relationship between tourism and hospitality attributes and behavioural intention

• Main Authors: Handayani, Bintang, Rashid, Basri
• Format: Article
• Language: English
• Published: Tourism Educators Association of Malaysia (TEAM) 2016
• Subjects: GV Recreation Leisure
• Online Access: http://repo.uum.edu.my/20844/1/TJHT%20%2013%201%20%202016%201%2014.pdf; http://repo.uum.edu.my/20844/; https://teamjournalht.files.wordpress.com/2016/06/team-journal_131-2016_article-1_handayani-rashid.pdf

Although past studies indicate the relationships of experience-based industry with nation brand image (NBI), only a few studies have been carried out in the context of emerging nations. In addition, among other sub-domains of place branding, NBI is considered as the least explored. This article repo...