Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales

• Main Authors: Seduram, Linda, Perumal, Selvan, Shaari, Hasnizam
• 格式: Article
• 語言: English
• 出版: International Academic Research Journal 2016
• 主題: HB Economic Theory
• 在線閱讀: http://repo.uum.edu.my/20752/1/IARJSS%202%202%202016%201%209.pdf; http://repo.uum.edu.my/20752/; http://www.iarjournal.com/volume-22-2016-iarj-ss/

This paper examines the impact of fraud specific problem representation (FSPR) on the relationship with Accountants’ Skills Requirement (SR) and Fraud risk assessment (FRA) in the Nigerian public sector.The research methodology is quantitative with cross-sectional design and survey.The respondents a...