Conceptualizing the relationship quality approach for early internationalization of small businesses

• 主要作者: Ismail, Md Daud
• 格式: Article
• 语言: English
• 出版: Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia 2011
• 主题: HB Economic Theory
• 在线阅读: http://repo.uum.edu.my/20703/1/AJBA%201%202%202011%2083%20105.pdf; http://repo.uum.edu.my/20703/; http://imbre.uum.edu.my/images/jbmavol1disember2011/Conceptualizing_the_relationship_quality_approach_for_early.pdf

Despite the inherent liability of resouce scarity, superior performance of small and medium enterprises in foreign market operations has made the study of small firm internationalization a focus of many scholars. Although investigation into the phenomenon abound, the complexity of international busi...