Examining the corporate competitive capabilities of Malaysian manufacturing SMEs

The purpose of this paper is to examine the relationship between corporate competitive capabilities, which consists of cost leadership, differentiation, innovative marketing and customer service; and business performance.The paper is a quantitative-based approach using data obtained from the manufac...

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Bibliographic Details
Main Authors: Zulkiffli, Siti Nur ‘Atikah, Perera, Nelson
Format: Article
Language:English
Published: Institute for Management and Business Research (IMBRe), Universiti Utara Malaysia 2012
Subjects:
Online Access:http://repo.uum.edu.my/20694/1/JBMA%202%201%202012%2019%2039.pdf
http://repo.uum.edu.my/20694/
http://imbre.uum.edu.my/images/jbmavol2junno12012/Examining-the-corporate-competitive-capabilities-of.pdf
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