The management steps towards the success and sustainability of Mae Kampong tourism community
suburban areas of Thailand. For a couple of decades, the CBT has been linked to the development goals in terms of increasing income for local people, improving their life quality, and leading them out of poverty.Not only CBT communities that gained advantages from this kind of tourism, but tourists...
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2016
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الوصول للمادة أونلاين: | http://repo.uum.edu.my/20361/1/ICOGPA%202016%201%2010a.pdf http://repo.uum.edu.my/20361/ http://icogpa2016.weebly.com/ |
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my.uum.repo.203612020-11-10T06:27:33Z http://repo.uum.edu.my/20361/ The management steps towards the success and sustainability of Mae Kampong tourism community Jitpakdee, Pit Harun, Azhar Mohd. Zain, Zawiyah JS Local government Municipal government suburban areas of Thailand. For a couple of decades, the CBT has been linked to the development goals in terms of increasing income for local people, improving their life quality, and leading them out of poverty.Not only CBT communities that gained advantages from this kind of tourism, but tourists benefit from it by experiencing the local way of life as well. However, the CBT is not as simple as just thinking and doing.The communities need to clearly understand how to manage and operate the CBT sustainably.Otherwise it would be just a firework that popped in the sky and vanished.So, the management of the CBT community is the key to success and sustainability.This paper analyzes the management steps, and extracts the management know-how that led them to the success of a community that is located in the mountainous area of Chiang Mai which is in the Northern region of Thailand namely Mae Kampong village.By collecting data through observation and interviews, and also reviewing related literatures, it is believed that the success and sustainability of Mae Kampong’s CBT operation is based upon the continuous process of the management cycle. 2016-10-05 Conference or Workshop Item PeerReviewed application/pdf en http://repo.uum.edu.my/20361/1/ICOGPA%202016%201%2010a.pdf Jitpakdee, Pit and Harun, Azhar and Mohd. Zain, Zawiyah (2016) The management steps towards the success and sustainability of Mae Kampong tourism community. In: International Conference on Government & Public Affairs 2016 (ICOGPA2016), October 5th - 6th, 2016, School of Government, Universiti Utara Malaysia (UUM), Sintok, Kedah, Malaysia. http://icogpa2016.weebly.com/ |
institution |
Universiti Utara Malaysia |
building |
UUM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Utara Malaysia |
content_source |
UUM Institutional Repository |
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http://repo.uum.edu.my/ |
language |
English |
topic |
JS Local government Municipal government |
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JS Local government Municipal government Jitpakdee, Pit Harun, Azhar Mohd. Zain, Zawiyah The management steps towards the success and sustainability of Mae Kampong tourism community |
description |
suburban areas of Thailand. For a couple of decades, the CBT has been linked to the development goals in terms of increasing income for local people, improving their life quality, and leading them out of poverty.Not only CBT communities that gained advantages from this kind of tourism, but tourists benefit from it by experiencing the local way of life as well. However, the CBT is not as simple as just thinking and doing.The communities need to clearly understand how to manage and operate the CBT sustainably.Otherwise it would be just a firework that popped in the sky and vanished.So, the management of the CBT community is the key to success and sustainability.This paper analyzes the management steps, and extracts the management know-how that led them to the success of a community that is located in the mountainous
area of Chiang Mai which is in the Northern region of Thailand namely Mae Kampong village.By collecting data through observation and interviews, and also reviewing related literatures, it is believed that the success and sustainability of Mae Kampong’s CBT operation is based upon the continuous process of the management cycle. |
format |
Conference or Workshop Item |
author |
Jitpakdee, Pit Harun, Azhar Mohd. Zain, Zawiyah |
author_facet |
Jitpakdee, Pit Harun, Azhar Mohd. Zain, Zawiyah |
author_sort |
Jitpakdee, Pit |
title |
The management steps towards the success and sustainability of Mae Kampong tourism community |
title_short |
The management steps towards the success and sustainability of Mae Kampong tourism community |
title_full |
The management steps towards the success and sustainability of Mae Kampong tourism community |
title_fullStr |
The management steps towards the success and sustainability of Mae Kampong tourism community |
title_full_unstemmed |
The management steps towards the success and sustainability of Mae Kampong tourism community |
title_sort |
management steps towards the success and sustainability of mae kampong tourism community |
publishDate |
2016 |
url |
http://repo.uum.edu.my/20361/1/ICOGPA%202016%201%2010a.pdf http://repo.uum.edu.my/20361/ http://icogpa2016.weebly.com/ |
_version_ |
1684655790438219776 |
score |
13.154905 |