The role of corporate identity in the Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...
Saved in:
| Main Authors: | , , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret
2007
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/201/1/JurnalKomMassa.pdf http://repo.uum.edu.my/201/ http://fisip.uns.ac.id/ |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|