The role of corporate identity in the Malaysian higher education sector

• Main Authors: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
• 格式: Article
• 語言: English
• 出版: Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret 2007
• 主題: HD28 Management. Industrial Management
• 在線閱讀: http://repo.uum.edu.my/201/1/JurnalKomMassa.pdf; http://repo.uum.edu.my/201/; http://fisip.uns.ac.id/

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...