The role of corporate identity in the Malaysian higher education sector
Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...
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| 主要な著者: | , , |
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| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret
2007
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| 主題: | |
| オンライン･アクセス: | http://repo.uum.edu.my/201/1/JurnalKomMassa.pdf http://repo.uum.edu.my/201/ http://fisip.uns.ac.id/ |
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