The role of corporate identity in the Malaysian higher education sector

• المؤلفون الرئيسيون: Mohamad, Bahtiar, Abu Bakar, Hassan, Abdul Rahman, Nik Adzrieman
• التنسيق: مقال
• اللغة: English
• منشور في: Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret 2007
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://repo.uum.edu.my/201/1/JurnalKomMassa.pdf; http://repo.uum.edu.my/201/; http://fisip.uns.ac.id/

Organizations need corporate identity for survival. This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization. This paper attempts to identify corporate identity in Malaysia’s higher educa...