A development of causal relationship model of the Google sites usage for learning at Rangsit University

• Main Authors: Udomsil, Poungtong, Pankham, Sumaman
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: T Technology (General)
• Online Access: http://repo.uum.edu.my/20160/1/KMICe2016%20521%20525.pdf; http://repo.uum.edu.my/20160/; http://www.kmice.cms.net.my/kmice2016/files/KMICe2016_eproceeding.pdf

The study aimed to develop a causal relationship model for the usage of Google Sites for learning by using the Technology Acceptance Model (TAM) and the Social Media Acceptance Model (SMAM). The literature review indicated that there was no paper on the causal relationship model on the usage of Google Sites for learning in Thailand. The proposed model consisted of six latent variables as follows: ‘Performance’, ‘Effort’, ‘Self’, ‘Communication Function’, ‘Intention’, and ‘Google Sites Usage’.The survey sample consisted of 450 students from Rangsit University.Structural Equation Modeling (SEM) was used to analyze the causal relationship model.Moreover, statistical analysis was conducted to create a dataset using the packed statistic program.The results indicated that the adjusted model was consistent with the empirical data.Goodness-of-Fit indicators included a Chisquare value of 545.99 with 232 degrees of freedom; CMIN/DF = 2.35; SRMR = 0.04; GFI = 0.90; AGFI = 0.90; CFI = 0.96, and RMSEA = 0.06.In summary, Google Sites Usage were positively correlated and influenced to the intention to use Google Sites for learning at Rangsit University.