Improving on-campus quality of life: Using importance-performance analysis on recreation facilities in Universiti Utara Malaysia

• Main Authors: Kasim, Azilah, Dzakiria, Hisham
• 格式: Article
• 語言: English
• 出版: School of Tourism Development, Maejo University, Thailand and Asian Tourism Management Association 2012
• 主題: GV Recreation Leisure; LB2300 Higher Education
• 在線閱讀: http://repo.uum.edu.my/19544/1/IJATM%203%201%202012%2047%2063.pdf; http://repo.uum.edu.my/19544/; http://www.tourism.mju.ac.th/download/Journal/ATM/3.Vol_3_2012/1.V3_N1_Apr_2012/V3_N1_Apr_2012.pdf

This study applied the Important-Performance Analysis (IPA) - a long established and proven tool to develop organizations’ management strategies in achieving service quality - to assess the quality of recreation provision in the Northern University of Malaysia (NUM).Thus the study measured responden...