Improving on-campus quality of life: Using importance-performance analysis on recreation facilities in Universiti Utara Malaysia
This study applied the Important-Performance Analysis (IPA) - a long established and proven tool to develop organizations’ management strategies in achieving service quality - to assess the quality of recreation provision in the Northern University of Malaysia (NUM).Thus the study measured responden...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
School of Tourism Development, Maejo University, Thailand and Asian Tourism Management Association
2012
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/19544/1/IJATM%203%201%202012%2047%2063.pdf http://repo.uum.edu.my/19544/ http://www.tourism.mju.ac.th/download/Journal/ATM/3.Vol_3_2012/1.V3_N1_Apr_2012/V3_N1_Apr_2012.pdf |
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