A study on preferred houses in Kubang Pasu: Undergraduates' students in UUM

• Main Authors: Mohd Nor, Fatin Amira, Pang, Sia Yen, Omar, Ahmad Syahir, Ruzi, Noruzieyana, Wang, Mei Yin, Ahmad, Azhar
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: TH Building construction
• Online Access: http://repo.uum.edu.my/19360/1/STMLgoGreen%202015%200750_759.pdf; http://repo.uum.edu.my/19360/; https://issuu.com/fadhilahmatyamin/docs/stmlgogreenabstractbook

Identifying customer preferences in order to achieve high business performance in view of future customers‟ satisfaction in housing offerings is critically important.For that, this research aims to evaluate the alignment between customer preferences, housing affordability and housing promotions amon...