The importance and functional role of qualitative audience analysis within the stakeholders of Malaysia screen industry

In the words of Justin Lewis (1991), any screen production power lies in its encounter with the audience. One cannot exist without the other. As he immediately proceeds to acknowledge, however this idea is "often difficult to grasp empirically" (p. 61) and the issue of how the idea works...

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Bibliographic Details
Main Authors: Dzakiria, Hisham, Yusoff, Nuraini
Format: Article
Published: Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sebelas Maret 2009
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