Managing destination image for potential gulf countries tourists via communication effects assessment: The case of Malaysia
This study responds to the call for more empirical evidence and theoretical framework for tourism destination consumer based brand equity (CBBE), and for more effort to link marketing communication (MC) as information sources on destination awareness and image across different fields. Using Malaysia...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Article |
| 语言: | English |
| 出版: |
Universiti Malaysia Sarawak
2014
|
| 主题: | |
| 在线阅读: | http://repo.uum.edu.my/18862/1/IJBS%2015%203%202014%20503-518.pdf http://repo.uum.edu.my/18862/ http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/41-vol-15-no-3-2014/237-managing-destination-image-for-potential-gulf-countries-tourists-via-communication-effects-assessment-the-case-of-malaysia |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
因特网
http://repo.uum.edu.my/18862/1/IJBS%2015%203%202014%20503-518.pdfhttp://repo.uum.edu.my/18862/
http://www.ijbs.unimas.my/index.php/content-abstract/all-issues/41-vol-15-no-3-2014/237-managing-destination-image-for-potential-gulf-countries-tourists-via-communication-effects-assessment-the-case-of-malaysia